The conference that helps you win more.
A week full of impactful content. August 24-31st, 2022

watch now

About Win Loss Week

20+ Sessions

3 Tracks

1500 Attendees

attend

Win Loss Summit

August 24th, 2022

We decided to take the best pieces of our virtual event and amplify them to make the best in-person experience possible. Come learn from industry experts, network with peers, and enjoy the beautiful Sundance Resort.

Win Loss Summit sessions were recorded and are now available virtually.

WATCH VIRTUALLY SEE AGENDA

On-demand

Virtual Sessions

August 30-31st, 2022

This is our third year hosting Win Loss Week and it’s better than ever. We’ll be dropping sessions over two days that you won’t want to miss. Come hear from peers from Slack, Clari, Docusign, and more. Registration is free so what are you waiting for?!

WATCH NOW SEE AGENDA

VIEW

Exclusive Content

August 26th & 29th, 2022

We weren’t kidding when we said there will be a week full of amazing content. As registrants for Win Loss Week, you will get first access to exclusive content that will help you level up your win-loss program.

ACCESS NOW

Highlighted Speakers

Anna Fisher

Chief Marketing Officer

SPIFF

Anna is a results-oriented marketing leader with a proven track-record building integrated marketing organizations ...

see bio ▶︎

Diana Massaro

Chief Marketing Officer

SKYHIGH SECURITY

As the Chief Marketing Officer, Diana is responsible for creating and accelerating Skyhigh Security’s marketing strategy ...

see bio ▶︎

Jim Steele

President of Global Strategic Customers

salesforce

Jim is an accomplished business leader with a strong track record of success in building and leading multi-disciplinary sales teams ...

see bio ▶︎

Stewart Easterby

Operating Partner

Greycroft

Stewart Easterby is a career operator who has served as a revenue and operations executive at two hypergrowth startups ...

see bio ▶︎

Esther Iyamu

Founder & Investor

Growthq

Accomplished Silicon Valley tech veteran, ex-NFL and NBA Dancer, and entrepreneur, Esther is known for her transformational go-to-market ...

see bio ▶︎

Steve Singh

Managing Director

Madrona

Before joining Madrona in 2020, Steve was the founder and CEO of Concur [NASDAQ: CNQR], served on the Executive Board of SAP ...

see bio ▶︎

Kat Kennedy

General Partner

kickstart

Kat Kennedy is passionate about building - products, companies, and the startup ecosystem as a whole. Before joining ...

see bio ▶︎

Chris Adams

Head of Account Management

Clickup

Chris has spent the last 15 years leading go to market functions at Qualtrics & ClickUp. He joined Qualtrics ...

see bio ▶︎

John D'Agostino

Former EVP of Sales

Qualtrics

John D’Agostino brings more than 30 years of experience in B2B sales. In his most recent position as the Executive Vice President ...

see bio ▶︎

Brian Stucki

Chief Operating Officer

Qualtrics

Brian Stucki leads the Customer Experience (CX) Business at Qualtrics. He oversees the global strategy, growth, delivery ...

see bio ▶︎

John Torrey

Venture Partner

Madrona

Most recently John was Chief Ecosystem Officer at Qualtrics, where he helped the company define and create an ecosystem ...

see bio ▶︎

Michael Tuso

Chief Executive Officer

Callypso

Michael is the CoFounder and CEO of Callypso, a software platform that helps companies with net revenue retention. Prior to ...

see bio ▶︎

Saber Sherrard

Partner

Bain & company

Saber is a Global B2B Marketing Capability Leader and leader in Commercial Excellence with over 15 years of consulting ...

see bio ▶︎

Spencer Dent

Co-Founder

Clozd

Spencer has extensive experience helping companies grow their revenues through global expansion, product line extension ...

see bio ▶︎

Matt McAllister

Head of Marketing for Restaurants

Yelp

Alongside great teams, Matt builds brand-led growth programs that add value instead of interrupting. His teams are made up of ...

see bio ▶︎

Toby McGraw

SVP of Sales

hopskipdrive

Toby McGraw has nearly two decades of experience growing and scaling successful technology startups with a focus ...

see bio ▶︎

Andrew Peterson

Co-Founder

Clozd

Andrew Peterson is the founder and Co-CEO of Clozd, a leading provider of win-loss technology and services. Prior to founding Clozd ...

see bio ▶︎

It has never been more important for businesses to understand why they win and lose. Whether you’re new to win-loss analysis—or you’re a seasoned practitioner—this event will help you advance your efforts and take another step towards meaningful business outcomes."

Andrew Peterson | Co-Founder | Clozd

Relive 2021

See all 2021 sessions here >

Learn How to Win More.

WATCH NOW

Coming soon

The annual conference that helps you win more

Join us for our premier virtual event, where revenue and intelligence leaders share how they use win-loss analysis to drive meaningful change for their teams and organizations. More information coming soon.

SEPTEMBER 24-25, 2024

Speakers & sessions

SEPT 24-25, 2024

Don’t miss
Win-Loss Week!

Join us for the biggest, most valuable gathering of win-loss experts and innovators. We’re hosting two days packed with essential keynotes, ideas, and advice—so you can use win-loss analysis to truly connect with your customers, refine your product, and drive more revenue.

Sr. Manager, Solutions Marketing

Heather Pepe

sessions

1500

attendees

days

Real stories
Expert voices
Powerful insights

Why attend?

Level-up your program

Learn how your peers are creating the most value from their win-loss analysis programs—so you can truly connect with your buyers, optimize your own program, and drive revenue for your company.

Learn from experts

Some of the most successful leaders in win-loss analysis are headlining on-demand sessions on how they’re using win-loss insights to drive real results, what's next for their programs, how advances in technology are helping them increase their ROI, and much more.

Virtual content

This is a virtual event, so you can watch these sessions whenever—and wherever—is most convenient for you. We have an awesome lineup of speakers, and we’re excited to provide a platform for them to share their insights and experiences.

If you're serious about optimizing your win rate and want data-driven insights to fuel your strategy, [win-loss analysis] is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing

Speakers & Sessions

Asana leans on win-loss analysis to fuel their compete program

Tim Bowman

Head of compete, PMM

Math, physics, and win-loss analysis. Tim Bowman, head of compete at Asana, talks about his academic background and how the ability to identify trends and solve problems are critical for companies that are seeking to understand the complexity of the customer buying experience.

Calendly’s top lessons learned from 200+ win-loss interviews

Heather Pepe

Senior Manager, Solutions Marketing

Heather Pepe—Calendly’s senior manager of solutions marketing—has been running their internal win-loss analysis for the past three years. In this session, she talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time to meet their changing needs.

Zoom builds ‘Win-Loss 360’ to align its organization around direct customer feedback

Leo Bolton

Head of Competitive intelligence

Learn how Leo Boulton, Zoom’s head of competitive market strategy and analyst relations, built out a comprehensive competitive intelligence program—called “Win-Loss 360”—that relies on direct buyer feedback to guide org-wide strategy and increase their competitive advantage.

G2 shows how GTM and product teams can use win-loss analysis to channel voice of the customer

Laura Horton

Sr. Director of Product Marketing

For Laura Horton, G2’s senior director of product marketing, win-loss analysis is about understanding—and then creating—ways to add value for their customers. In this session, she talks about the power of giving your customers a voice and how, for GTM teams, there’s no replacement for direct customer feedback.

Gong CRO uses win-loss insights to cultivate a winning culture and increase their win rate

Shane Evans

Chief Revenue Officer

How buyer feedback influences critical business decisions in marketing, sales, and product at Clari

Ben Chen

Director of Strategy

In this session, Ben Chen, senior manager of strategy and operations, explains why his team runs point on Clari’s win-loss analysis program (spoiler: they didn’t want their win-loss insights to be siloed) and the importance of building a company-level program.

Deltek utilizes win-loss insights for CI—and then shares them broadly to create a competitive edge

August Jackson

Vice President, Market Intelligence and Competitive Strategy

August Jackson, VP of market intelligence and competitive strategy at Deltek, talks about how utilizing win-loss insights is a competitive game-changer. Deltek uses win-loss analysis to learn more about their competitors, identify broader industry trends, and conduct internal War Games scenarios with their sales team.

Precisely uses win-loss analysis to build a sales culture of honest feedback, trust, and growth

Pat McCarthy

Chief Revenue Officer

Precisely CRO Pat McCarthy knows that it’s not easy to hear and accept criticism, which is one of the reasons he relies on win-loss analysis. By capturing and sharing unbiased feedback directly from his buyers, Pat’s able to address critical revenue issues while building and lifting his team—not tearing them down.

Scorpion’s sales team is buying into win-loss analysis—and it’s boosting cross-functional collaboration

Hila Lauterbach

VP, Product Marketing

VP of product marketing Hila Lauterbach shares her playbook for helping Scorpion’s other departments—specifically their sales team—buy into win-loss analysis, as well as the immense value of cross-functional alignment around customer feedback.

How AuditBoard uses customer feedback to refine their strategy and, drive revenue

Matt Nelson

Vice President, Product Marketing

Matt Nelson, vice president of product marketing at AuditBoard, talks about how he combined their win-loss data with their CRM data to paint a full picture of how and why they were losing, where they needed to improve, and how they were able to transform those weaknesses into strengths.

Global head of sales leans on win-loss analysis to help her org improve the buyer journey

Deb McClure

Global Head of Sales

Debbie McClure, who leads the global sales team for a large company, discusses the importance of getting to the root of why people choose to buy or not buy—and how win-loss analysis adds critical context and depth to her company’s internal CRM data.

Nitrogen CMO uses win-loss analysis to diagnose revenue problems and formulate winning solutions

Craig Clark

Chief Marketing Officer

Craig Clark discusses some of the many ways his marketing team at Nitrogen leverages win-loss insights—to validate (or invalidate) assumptions, capture valuable feedback about their product, drive revenue-generating changes throughout the organization, and much more.

Ask Clozd AI + Clozd Platform: Delivering powerful insights through innovative technology

Andrew Peterson and Spencer Dent

Co-Founders and CEOs

What’s next in win-loss analysis? Clozd co-founders Andrew Peterson and Spencer Dent discuss artificial intelligence, asynchronous interviews, innovative insight-generation tools, and much more in this deep dive into the future of the win-loss industry.

Thousands of programs later: Best practices, tricks, and tips to running a game-changing win-loss program

Brady Tengberg and Cameron Turnbow

Head of Client Success and Customer Success Leader

Two CS leaders at Clozd—Brady Tengberg (head of client success) and Cam Turnbow (senior director of client success)—share their advice and review their top lessons learned from their years of running win-loss analysis programs.

From interview to action: Learn how Affinity uses buyer feedback to improve the customer lifecycle

Carolyn Klinger

Director, Market Intelligence

Carolyn Klinger, director of market intelligence and research at Affinity, shares what makes her “atypical” in how she uses customer feedback, and how Affinity has expanded the scope of their win-loss program so they can better understand—and improve—the entire customer lifecycle.

Learn how Certinia uses win-loss analysis to validate their hypotheses and build a strong business case

Greg Smith

VP, Product Marketing

Practicing what we preach: How buyer feedback drives strategy for Clozd’s sales and marketing teams

Danielle Talbot and John Hanks

Head of Marketing and Head of Sales

Powerful win-loss insights aren’t just for our clients. Join Clozd’s head of sales (John Hanks) and head of marketing (Dani Talbot) as they dive into the ways they lean into direct buyer feedback to drive strategy and revenue for Clozd's GTM teams.

Alteryx captures win-loss insights from different segments—and uses them to refine competitive strategy

Spencer Hong

Senior Product Strategist, Competitive Intellignece

Spencer Hong, a senior product strategist over competitive intelligence, runs Alteryx’s win-loss analysis program. In this session he talks about how integrations and tech innovations have empowered his team to identify trends and deliver game-changing competitive intelligence.