Two Common Sales Objections and How to Overcome Them

Host of “The Sales Enablement Podcast” Andy Paul and CEO of, Howard Brown discuss two of the most common sales objections: not a “must-have” and “product is too expensive.” They’ll give some of their best advice on how to overcome those pesky objections and what to do to actually close the deal.

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Howard Brown
Chief Executive Officer

Howard Brown is the founder and CEO of ringDNA, where he fosters an innovative, fast-growing and collaborative culture. A three-time entrepreneur and former clinical psychologist, Howard’s thought leadership on sales, entrepreneurship and artificial intelligence has appeared on Bloomberg TV, FOX Businesses, Forbes, and Entrepreneur Magazine, and he is a frequent speaker at industry conferences such as Dreamforce and AWS Reinvent. Howard has been listed as one of the 100 Most Intriguing Entrepreneurs of 2019 by Goldman Sachs, and a top CEO according to Comparably.

Andy Paul
Founder & Host
sales enablement podcast

Andy is a leading global sales expert. More than 180,000 people follow his daily posts on LinkedIn. He is the host of the top-rated sales podcast, Sales Enablement with Andy Paul (which is brought to you by With more than 950 episodes to-date and millions of downloads, Andy’s podcast is the go-to resource for sales leaders and top sales producers. Andy is also the author of two Amazon best-selling books: Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions; and, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales.

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