Host of “The Sales Enablement Podcast” Andy Paul and CEO of Revenue.io, Howard Brown discuss two of the most common sales objections: not a “must-have” and “product is too expensive.” They’ll give some of their best advice on how to overcome those pesky objections and what to do to actually close the deal.
Howard Brown is the founder and CEO of ringDNA, where he fosters an innovative, fast-growing and collaborative culture. A three-time entrepreneur and former clinical psychologist, Howard’s thought leadership on sales, entrepreneurship and artificial intelligence has appeared on Bloomberg TV, FOX Businesses, Forbes, and Entrepreneur Magazine, and he is a frequent speaker at industry conferences such as Dreamforce and AWS Reinvent. Howard has been listed as one of the 100 Most Intriguing Entrepreneurs of 2019 by Goldman Sachs, and a top CEO according to Comparably.
Andy is a leading global sales expert. More than 180,000 people follow his daily posts on LinkedIn. He is the host of the top-rated sales podcast, Sales Enablement with Andy Paul (which is brought to you by Revenue.io). With more than 950 episodes to-date and millions of downloads, Andy’s podcast is the go-to resource for sales leaders and top sales producers. Andy is also the author of two Amazon best-selling books: Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions; and, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales.