Building a product is one thing. But building a robust go-to-market strategy for that product and positioning it to win is a whole new ball game. In this session, Rowan chats with renowned go-to-market expert Sangram, and Chief Marketing Officers Amanda & Kyle. They will share their perspective on developing a GTM strategy and how their product marketing teams help them W.I.N!
Amanda Malko is the CMO of G2, the world’s largest software marketplace used by more than 60M professionals each year, from start ups to all of the Fortune 500. Amanda is an award-winning go-to-market leader with deep experience accelerating the growth and reputations of category-disruptor brands and the entrepreneurial cultures behind them. Her career spans both marketing and operational leadership roles, including Mailchimp where she most recently led the company’s partner program and marketplace business.
WSJ and USA Today bestselling author, Sangram Vajre co-founded GTM Partners, PEAK Community, and Terminus. He has been teaching the business of marketing with his signature frameworks since 2014. He's an international keynote speaker and was named one of the top twenty-one B2B marketing influencers in the world. He is the host of a top-fifty business podcast called FlipMyFunnel. He is the current host of MOVE - the go-to-market podcast that guides businesses toward efficient growth.
Kyle Lacy brings over 15 years of experience in high-growth software. He is currently on sabbatical enjoying his family and Lego sets. Prior to the Legos, he held senior positions at OpenView, Lessonly, and Seismic. He is also the father of two brilliant boys and the author of out of print books.