How to Understand the ROI of a Win-Loss Program

Ann and Cam were both early employees of Clozd that started in win-loss program delivery and are now integral pieces of the Clozd sales team. Each of them have had numerous conversations with Clozd customers and prospects about the ROI of win-loss. In this session they will walk through some examples of companies that have seen impactful revenue changes from win-loss insights and talk about two ways to think about making the ROI case for win-loss.

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Ann Vom lehn
Account Executive

Ann has been at Clozd since Year 2, starting on the back-end of program delivery before transitioning to sales in 2020. Before the transition to tech, Ann worked primarily in the non-profit /public sector: she ran marketing for a boutique philanthropy firm in LA, graduated with an MPA from USC, and prior to that, led humanitarian aid teams in Cambodia, India, Uganda. Outside of business casual, Ann dabbles in acting, writing music, and anything outdoors (running, climbing, canyoneering, you name it).

Cameron England
Account Executive

Cameron jumped right into the win-loss world during undergrad, joining Clozd as the fourth employee, first working on the program-delivery side of the house and later transitioning into sales in 2019. Cam has overseen standing up new win-loss programs at organizations such as Salesforce, Toshiba, ADP, and Zoom. Cam has branded himself the Win-loss Guy as part of his efforts to educate business leaders on the benefits of a robust win-loss analysis program.Outside of work, Cam enjoys being a girl dad, tending to his garden, and diving into a good fantasy novel.

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