Tirrah Switzer, Senior Director of Product Marketing at Community Brands will talk through their win-loss program: how they implemented it, how it went in year one, and how to keep the momentum going & engagement up as they head into year two.
Tirrah is the Senior Product Marketing Manager with Community Brands—the leading provider of cloud-based software to associations, nonprofits, and K-12 schools. She leads go-to-market strategy, sales and competitive enablement, and thought leadership across the Association and Events vertical. With six years of product marketing experience, she’s borderline obsessed with putting competitive intelligence into action to drive growth, revenue and adoption. Tirrah loves all things related to market research, true crime, and Britney Spears.