What happens when you blend product marketing with competitive intelligence? Full-funnel competitive marketing is born. Here John's perspectives about why Competitive Marketing can take your CI program to the next level.
John has spent the last two years building the competitive intelligence program at Wrike from scratch and is now in the process of growing it. His career background is in product marketing for different enterprise SaaS providers.
WIN LOSS WEEK
Clozd is the leader in win-loss analysis services. We help companies win more by understanding the reasons they win and lose.