Session Description

In this session Saber Sherrard and Johnny Hanson from Bain & Company's Commercial Excellence practice will share insights from data gathered on how COVID has changed B2B marketing.


Saber Sherrard

Saber is a leader in Bain's B2B Commercial Excellence practice and serves as Global Head of Bain's B2B Marketing Solutions.

Saber has spent 13+ years at Bain & Company and has significant experience in driving B2B growth via sales and marketing performance acceleration across multiple industrial and technology industries.

Prior to Bain, Saber earned an MBA at the Kellogg School of Management at Northwestern University.

Johnny Hanson

Partner in the Dallas office of Bain & Company and an active member of the firm’s Commercial Excellence practice.

Johnny's experience spans multiple sectors, including logistics, telecom, hardware, software, and IT services. He is an expert in B2B Commercial Excellence and go-to-market strategy. His additional project experience has focused extensively on full potential transformation, post-acquisition growth acceleration, customer segmentation, and operational improvement.