Session Description

Andrew Peterson is one of the founders of Clozd, a leading provider of services and technology for win-loss analysis. In this session, Andrew highlights four specific and actionable ways that companies can level up their current win-loss analysis efforts. This session is geared towards business leaders that currently conduct win-loss analysis and are eager to take their program to the next level.


Andrew Peterson

Andrew Peterson is the founder and Co-CEO of Clozd, a leading provider of win-loss technology and services. Prior to founding Clozd, Andrew spent 8 years at Qualtrics, a research technology company that was acquired by SAP in 2018 for $8 billion. During his tenure there, Andrew was an instrumental sales leader who eventually founded and managed the Qualtrics XM Directory product. He was also integrally involved in Qualtrics’ internal win-loss program. That initiative kickstarted his passion for reinventing the win-loss space and the founding of Clozd.