Session Description

This session will provide proposal professionals with the strategies and tactics they need to execute a brilliant debrief plan for their teams. We'll talk about the importance of the debrief, how win/loss intelligence can shape your marketing efforts, and the impact and reach of a great debrief system. Win more and be better at responding to RFPs with the help of market intelligence from debriefs!


Kathryn Bennett

Kathryn Bennett, CPSM, is a proposal professional with more than 12 years' experience in the technical and business writing disciplines. As the Director of RFP Excellence for Loopio, she spreads the good news of marketing automation software to proposal teams, helping them save time, win more work, and ultimately enjoy a better RFP response experience. In her free time, Kathryn is a nationally ranked strongwoman competitor, enjoys sketching, and has recently discovered the wonders of Tik Tok.