Buyers can say a lot. Some of it is valuable and should be treated as gold, others not so much. But how do you make sense of what should be your strategic focus and what you should deporioritize in considering your strategy? This session will outline simple ways to think about how to think through your win-loss data.
Ike Bennion is a speaker, writer and thought-leader in the human capital management space. He has built product marketing teams and operations in diverse organizations in various phases. He has built market intel, competitive intel, corporate strategy, analyst strategy, go to market strategy and more along his career. He currently works as a director of product marketing, innovation and strategy for Cornerstone Ondemand in Los Angeles, California.