Session Description

Tim Caito from Force Management discusses how to pull insight on why you lost into future sales performance, specifically around sales process, messaging, qualification, and negotiation.


Tim Caito

Tim Caito combines more than 30 years of sales, management, professional development and business consulting experience to help selling and buying organizations, challenged by dramatic shifts in market conditions, win better deals and improve critical seller-buyer relationships. In his current role, Tim is responsible for Force Management’s Customer Strategy and Success Center of Excellence. Customer Strategy and Success provides Force Management customers guidance on how to align their sales effectiveness strategies with their overall growth strategies, creating a success roadmap for achieving sustained sales productivity. In his past work experience, Tim has focused on helping selling and buying teams create and execute sales strategies. In addition, he has provided global sales training focused on helping transform the productivity and profitability of sales organizations operating in complex B2B markets.