Session Description

Join Qualtrics Head of Competitive Intelligence and Head of Product Launches to learn how they leverage win/loss analysis to inform and guide product positioning, development, and go-to-market strategy.


Rachel Barker

Rachel began her marketing career as a content and growth marketer but shifted into product marketing after finding that it offered her the chance to blend messaging and positioning with business strategy. She now leads a team of product marketers who focus on go-to-market strategy, launch activities, and communications across Qualtrics portfolio of new products and solutions. When she's not working Rachel divides her time mountain biking, cycling, rock climbing, skiing, or reading-- the only activity where she can sit still for more than an hour at a time.

Monique Eddleton

Monique Eddleton has an impressive background with over 20 years of experience in strategy and competitive intelligence. She is the current Head of Global Competitive Intelligence for Qualtrics. Past roles include Customer Insights leader for Equifax Workforce Solutions, Head of Corporate Competitive Intelligence for ADP, and VP of Decision Support Services at Outward Insights.