Using Win/Loss Analysis to Influence Cross-Functional Strategy

Session Description

Libby Buttenwieser is the Product Marketing Manager for Headspace for Work. She has built a win/loss analysis program from early diy to a mature, quarterly program. In this session, she will share her experience with using win/loss analysis to influence not just her initiatives like messaging, marketing and sales materials but also to make suggestions to product and sales stakeholders.

Speakers

Libby Buttenwieser

Libby leads product marketing for Headspace for Work: the employee mental health solution from Headspace, a global leader in mindfulness and meditation. In this role, she works cross-functionally with Sales and Product counterparts to define product positioning, build go-to-market strategies for B2B products, conduct customer research, and enable a global sales team.