The Importance of Empathy in B2B Marketing

Session Description

Too many of us (B2B marketers) are getting so caught up in technology, lead numbers, and the most recent hyped play that we are not spending enough time developing true empathy for our buyers. Chris Walker, CEO of Refine Labs, is one of the strongest marketing voices right now about making sure you understand your buyers. Trenton Romph from Clozd and Chris will talk about why you should develop empathy for your buyers, how to do it, the insights it provides, and the actions you can take from those insights.

Speakers

Chris Walker

Chris is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently, the Founder and CEO of Refine Labs, a progressive demand generation firm based in Boston, his journey to get there wasn't exactly a straight shot. He graduated with a B.S. in Electrical and Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.

Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on increasing marketing's contribution to qualified pipeline and revenue while lowering customer acquisition cost. As CEO, Chris partners with B2B marketing and revenue executives to accelerate growth with a proven process called the Demand Acceleration Framework.