Executive Panel on Win-Loss With SCIP

Session Description

Cam Mackey, the CEO of SCIP, will host a panel from the perspective of a competitive intelligence professional speaking to executive leaders from sales, marketing, and product. They'll discuss how executive leaders view competitive intelligence and how win/loss data plays a role in guiding strategy.

Speakers

Cam Mackey

Cam Mackey has devoted his career to helping leaders share best practices, improve their effectiveness, and grow their organizations. As Executive Director for SCIP (Strategic & Competitive Intelligence Professionals), he represents a global community of 1,500+ members who leverage intelligence and unimpeachable ethics to accelerate growth and smart strategic choices. Prior to joining SCIP, he was Senior Vice President of Operations at Manufacturers Alliance for Productivity & Innovation (MAPI), a professional society for manufacturing executives. He was previously director of sales at Corporate Executive Board. Cam has led or collaborated on benchmark studies in areas like product management, competitive strategy, innovation, digital marketing, pricing, and channel strategy.