Opps, I Did It Again. Taking Your Win/Loss From DIY to Multi-Product Program

Session Description

Tirrah Switzer with Community Brands highlights how Community Brands took their win loss program from manual do-it-yourself to a multi-product program within months.

Speakers

Tirrah Switzer

Tirrah is the Senior Product Marketing Manager with Community Brands – the leading provider of cloud-based software to associations, nonprofits, and K-12 schools. She leads go-to-market strategy, sales and competitive enablement, and thought leadership across the Association and Events vertical. With six years of product marketing experience, she’s borderline obsessed with putting competitive intelligence into action to drive growth, revenue and adoption. Tirrah loves all things related to market research, true crime, and Britney Spears.