Making Win/Loss Intel Real

Session Description

Insights are great, but how can you deploy them in tangible ways? Hear how Caleb Liao a product marketer at Loopio, a high-growth SaaS company, gets the most from their win/loss intel.

Speakers

Caleb Liao

With a background in Marketing and Sales, Caleb has found the best of both worlds in Product Marketing at Loopio, a SaaS company helping organizations streamline their RFP process. In his role, he's focused on defining an emerging product category (Proposal Response), and uncovering actionable insights to equip the sales team with.